A competitor drops their price. SellerShift responds by lowering yours where needed to compete for the buy block. Once you have it, hold your position and look for room to raise — always within your limits.
Set your limits. Switch on live repricing. Stay in control.
Automatic competitor response
Every decision explained
A look inside SellerShiftLIVE
Everyday bottle · sage
Bol · Netherlands
↘Buy block lost
Your price€29.95
Competitor€29.50
Your priceCompetitorYour floor €29.00
A competitor moves to €29.50 and takes the buy block. Time to respond.
Your limits are checked before every price change.
Interactive example · synthetic data
Built around Bol
One focus. Your pricing.
NL & BE, considered together
Two markets. One offer price.
Your rules stay in charge
From a single offer to your whole shop.
01 / Thoughtful by design
Win it back. Then hold your ground.
Lower when you need to compete. Stop cutting when you hold the buy block. Raise only when there is room. The market sets the pace; your rules set the limits.
A repricer that fights for your position.
When Bol reports a lost buy block, SellerShift steps your price down according to your strategy. It checks the result and keeps responding within your boundaries.
↘
Recover
Lower in controlled steps to compete for the buy block.
→
Hold
Keep the price stable when your position is stable.
↗
Optimise
Look for room to raise after winning, not instead of winning.
CALMSTEADYKEENBOLD
A floor with a reason.
Choose a minimum price, a minimum profit or a minimum margin. With a profit-based floor, your costs, shipping, VAT and Bol commission all count.
Your floor is a boundary. Not a suggestion.
No black box.
See which price changed, why it changed and which limits were checked. When a price stays put, you can see the reason for that too.
Price lowered. Buy-block position checked again.
Price-war protection
Competitor exclusions
Group & offer rules
Decision history
02 / From insight to control
Your rules. Put to work.
Connect your Bol shop, set your boundaries and let SellerShift handle the price changes. You choose the strategy; the repricer does the monitoring and adjusting.
01
Bring your offers together
Create your workspace and add your Bol shop through the available connection flow. Keep your offers and market context in one place.
02
Make the boundaries yours
Set your price floor, choose how actively to compete and define your upper limits. Add costs if you want a profit- or margin-based floor.
03
Switch on live repricing
Activate live repricing. SellerShift responds to competitors, lowers to compete for the buy block and holds when your position is stable. Prefer to observe first? Start in SHADOW mode.
A clear path for every decision
Market signal
Your rules
Safety checks
Price updated & logged
Missing costs or stale data? No guessing. The decision stops when the required information is not there.
03 / Clear about capacity
Room for your next chapter.
Plans are built around pricing triggers per hour. More capacity, without relaxing the boundaries that protect your prices.
Pricing is not final yet
These are placeholder plans. Monthly prices will be announced before paid subscriptions open.
At capacity, push checks move to scheduled sweeps. Bol API limits still apply. Safety checks are never skipped.
04 / Good questions
A little clarity before you start.
?
Does SellerShift automatically update my Bol prices?+
Yes. In live mode, SellerShift monitors the market and updates your Bol prices automatically within your strategy and limits. You explicitly activate live repricing. New setups start in SHADOW mode so you can review decisions first; every live price change must pass the safety checks.
Does the lowest price always win the buy block?+
No. Bol considers more than price. SellerShift uses Bol’s best-offer information rather than assuming that the cheapest offer wins. When further price cuts are not helping, the engine can stop instead of chasing blindly.
How is my minimum price determined?+
You choose one method: a manual minimum price, minimum profit or minimum margin. Profit-based methods require known costs, shipping, VAT and a commission schedule. A manual minimum does not make a profitability claim.
Can I use different rules for the Netherlands and Belgium?+
Market context is considered separately for NL and BE. A Bol offer still has one shared price. SellerShift merges the market decisions, and the result must be valid in every active market.
What happens when I reach my plan’s capacity?+
Your plan determines the number of pricing triggers processed per hour. At capacity, push checks move to scheduled sweeps rather than being processed immediately. Your rules and safety checks still apply. Bol’s own API limits also affect the pace.
Keep your shop in the running
Make your next move for the buy block.
Connect your shop and let SellerShift respond to the competition. Lower to compete, hold your position and recover margin when there is room.